Thursday, September 19, 2013

Persuation

These are some tips that I found at Harvard Bussiness Magz this lunch time. It was ridiculous to realized that I didn’t have any kind of smartphone even in this era. 2013. So Sad. So I have to wrote it down in my cellphone *of course it’s not smart.

Six principles of persuation. Persuation works by appealing to certain deeply rooted human responses. Experiments in social psycology by Robert Cialdini and others have identified six of those responses, which Cialdini described in his book Influence.

Liking

If people like you—cause they sense that you like them, or cause of thing you have in common—they’re more to say yes to you.

Reciprocity

People tend to return favors. If you help people, they’ll help you. If you behave in certain way (cooperatively, for example), they’ll respond in kind.

Social proof

People will do things they see other people doing—especially if those people seem similar to them.

Commitment and consistency

People want to be consistent, or at least to be appear to be. If they make a public, voluntary commitment, they’ll try to follow through.

Authority

People defer to experts and to those in positions of authority—and tipically underestimate their tendency to do so.

Scarcity

People value things more if they perceive them to be scarce.

May useful..


I’ll write the Indonesian version next time.

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